X, formerly Twitter, now allows paid members to hide their blue ticks

By Abhik Sengupta: Elon Musk-owned, X, formerly Twitter, is rolling out a feature to allow paid Blue members to hide their verified checkmarks. After renaming the subscription from Twitter Blue to X Blue, the social media platform is essentially letting members enjoy exclusive features, including undo/edit posts and uploading long videos without carrying the blue tick on the profile. The option might be useful to some users who want to try new features without being vilified for paying for a so-called status symbol.

As spotted by Techcrunch, Musk’s X has also updated its “About X Blue” membership support page. About “hide your checkmark,” the company notes, ” As a subscriber, you can choose to hide your checkmark on your account. The checkmark will be hidden on your profile and posts. The checkmark may still appear in some places and some features could still reveal you have an active subscription. Some features may not be available while your checkmark is hidden. We will continue to evolve this feature to make it better for you.”

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For the feature to work, X Blue members need to open “profile customisation” in setting ” and select the option “hide the blue checkmark.” X, formerly Twitter, is also letting users “hide subscriptions.”

Apart from these changes, the pricing of the X Blue subscription remains the same. In India, membership costs Rs 900 per month for Android phones and iPhones. Web users can get it for Rs 650 per month. The app’s yearly charges are Rs 9,400 and Rs 6,800, respectively.

The X Blue subscribers can enjoy features including edit posts, half ads, long posts, text formatting (bold and italicise text in your posts on the web), bookmark folders, custom app icons, custom navigation, spaces tab, and access to “access to Media Studio.” Additionally, posts by Blue members are also ranked higher. The page explains, “Posts that you interact with will receive a small boost in their ranking. Additionally, your replies will receive a boost that ranks them closer to the top.”

Meanwhile, Musk is going all out with the X branding. However, the company was forced to remove the giant X logo atop its HQ following safety concerns by authorities. Some neighbours were also unhappy with the X logo’s brightness. Musk has clarified that X is more than just a rebranding, as the company aims to make X an “everything” app. It hopes to add financial services as well. Musk got the x.com domain during his days at PayPal – the digital payments company. He bought that domain back in 2017 from PayPal.

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