By Abhik Sengupta: X, formerly Twitter, owner Elon Musk recently started an ad revenue-sharing programme to help creators earn money for their tweets. Now, Musk has clarified that the company will not take a cut from creators who earn less than $100,000 (around Rs 82 lakh). He is also asking “super creators” to subscribe to as many upcoming creators to show their support for the upcoming talent. He reiterates that he is unhappy with Apple’s 30 per cent fee and would speak to Tim Cook to lower the cut to help X creators.
Apple currently collects a 30 per cent in-app purchase fee for subscriptions made through the Twitter app on iOS devices during the first year, which reduces to 15 per cent for subsequent years. Apple applies the same fee structure for all digital purchases on the App Store and has been known to adhere strictly to its rules without making exceptions.
In a tweet, Musk writes, “Apple does take 30 per cent, but I will speak with Tim Cook and see if that can be adjusted to be just 30 per cent of what X keeps in order to maximize what creators receive.”
Under X (formerly Twitter)’s new creator support policy, the platform will not charge any fees from creators who earn less than $100,000. For creators surpassing the $100k mark, Twitter will start collecting 10 per cent of their earnings, but the first 12 months will be exempt from charges for all creators.
Musk said, “While we had previously said that ð would keep nothing for the 12 months, then 10%, we are amending that policy to X keeps nothing forever, until payout exceeds $100k, then 10%. First 12 months is still free for all.”
This is not the first time Musk has expressed unhappiness with Apple’s large cut from purchases made on iPhones. He openly criticised Apple’s App Store fees in the past, deeming the cut collected by the company as “definitely not ok.” He even went so far as to liken it to a “30% tax on the internet.”